Stash Video - Mitsubishi Lancer "Safer"-KnepperJ

Title: Mitsubishi Lancer “safer”
Client: Sony Tropfest, Mitsubishi
Directors: James Calvert, Eddie White
Animation: The Peoples Republic of Animation (PRA)
Created: 2008

This is an animated advertisement to express that the Lancer is a safe car. A young boy in a tiger costume is riding in the back seat of the Lancer, his mom is driving. He is looking at a pop-up book when they drive into a dark forest. There are monsters popping out of the dark woods as the car drives through. The boy looks out the window and then breaths on it creating condensation. He then draws the Lancer emblem in the condensation and seeing. Then as the monsters see the emblem on the front of the car they flee as the car comes towards them. The car then leaves the dark woods with the little boy asleep in the back seat. Then the words “Lancer, Safer in a Wild World” come up on the screen.

There are a couple of different styles of animation used. The car is 3D, the boy & mom and some of the scenes outside are 2D and some of the monsters were done in cutout animation.

Youtube


The founders, James Calvert, Eddie White & Hugh Nguyen, of The Peoples Republic of Animation (PRA) began making films in 1998 when they were 14 years old. Based in Australia, PRA was officially formed in 2003. They have since won numerous awards for their animation shorts.

The film makers in this one are trying to express that you family will be safe if you are driving a Lancer.

I liked this film for one the little boy was just to darn cute and the animation I thought was vibrant even in the dark woods. As a parent I like anything that depicts kids being safe. Also the use of the different styles of animation worked really well together.