Boags beer Commercial

Boags “Pure Waters” http://www.boags.com.au/
Director: Steve Rodgers
Production: Revolver Films
VFX: Fin Design & Effects www.findesign.com.au

This video was by far my favorite. It’s for Boags Drought a beer company in Tasmania. Overall it was an excellent idea that grabbed your attention and made you watch closely. While watching this you are just intent on seeing every little detail and it’s very comical.

The idea behind it is, there is a river that changes things when they are touched by its water. It doesn’t make things worse, they are usually better but can be a little different. An example is a guy rides his bike into it and when he comes out he is on a motorcycle. But its really the funny things that make it great, like the guy that pushes his girlfriend into it, you don’t get to see results but its still funny. In the end a guy walks out with empty bottles and comes back with boags beer.

I’m sure when they were creating this they wanted to grab your attention and make you laugh. But the main point was to show you the water that they use to make the beer showing you how pure and special it is. Based on the video I would know like to try there beer.

http://www.youtube.com/watch?v=94syGYcdGcU