Wednesday, February 17, 2010

Commercial For Guinness

Source: Stash 39.06
Guinness "Tipping Point"
TVC:90
Agency: AMV BBDO
Director: Nicolai Fuglsig
Production: MUZ
VFX: The Mill
Using: Houdini, Flame

Filmed over 5 days in an Argentine village with 8 months of post production at The Mill. It's sported as the most expensive Guinness ad ever. I couldn't imagine this being done without visual effects. It's a very fun and playful advertisement. I general though I think they're trying to express is the great quality of their product. Having an entire South American village involved with the making of a dominos oriented Guinness ad is almost as ridiculous and playful as the concept of the ad itself. With the end tagline of , "Good things come to those who wait".





Stash DVD magazine
AMV BBDO- the advertising company
The Mill- the VFX company
The most expensive Guinness ad ever - a review

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