Linkedin is a business oriented social networking site.
I cannot foresee any problems with this medium because it was built specifically for the subject at hand and i would probably need to spend a lot of time using it myself to come across any weaknesses.
http://blog.guykawasaki.com/2007/01/linkedin_profil.html#axzz0fBIKSGEz
http://www.chrisbrogan.com/make-your-linkedin-profile-work-for-you/
http://www.job-hunt.org/social-networking/effective-linkedin-profile.shtml
http://www.reputationdefenderblog.com/2010/01/12/how-to-make-your-linkedin-profile-an-online-reputation-management-tool/
http://www.ehow.com/how_4888305_make-linkedin-profile-standout.html
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